Batavia Stad has expanded a lot in the past years. As a consequence many of the store owners were in need of hiring new employees.
Rocket Videos was requested to come up with a video strategy that would show potential candidates what it’s like to work in one of the stores at Batavia Stad. Together with the client we selected 3 employees with different profiles matching the target group and willing to participate in the videos.
By showing the people behind the job, we wanted to create a certain fun factor and show viewers what their future colleagues are like.