higher average watch time
Epson provided us with a unique challenge.
Identifying interesting topics is key for creating valuable video content. Aside from producing printers, Epson works on many other innovative solutions. These often result in great content pieces to attract the attention of the viewer.
To make these videos easily usable in each of the 28 European countries with Epson sales offices, we decided to work only with text and not with voice-overs. Translating and subtitling would allow for a clear and straight forward message in the video.
Lastly, the 1 minute time frame allowed for snackable video content easily digestible for LinkedIn users.