average conversion rate
Tourism Veluwe Arnhem Nijmegen was looking for a promo video for the launch of their app “Sofia”. With this new app they wanted to make the museums in the area more attractive to young people between the age of 14-24 years. The app makes use of geo-caching, augmented reality and narrative stories in game form, while guiding users through the different museums.
We chose a video in which we used a lot of different shots; the app is a concept that requires explanation through video to be understood properly. We shot scenes with a drone and made recordings in all 8 joining museums.
Tourisme Veluwe Arnhem Nijmegen invested a little over €200,- in their ad-campaign with incredible results after just a few months:
✓ 123.955 impressions
✓ 4.860 clicks
✓ Average cost per click € 0,05
✓ Conversion rate of 8,26%