more people reached compared with their in-house produced video content
Radio Holland was looking for an original way to create more brand awareness on social media. Instead of producing another corporate video, we decided to break down parts of the company essence into small vlogs. Our vlogger Beau Schneider would highlight one particular part of the business in each episode.
At the start of the project, we defined 8 topics that customers of Radio Holland would be interested in. By publishing these topics in separate videos, we allowed the viewer to focus on that particular part of Radio Holland to spike their interest. Having several content pieces also brought the opportunity to publish on a regular basis, and with that building a customer following and strong presence on social media.
By using a professional actor and high-end cameras, we aimed to increase the overall quality: the content as well as footage. Both play a crucial role in attracting viewers online and reinforcing the brand. The results of the video reflected this particularly, whereas we reached twice as many people online compared to earlier posts of Radio Holland.