Is it possible to create compelling video content for LinkedIn?

An early morning scroll on your own LinkedIn feed should be enough to convince you of the rising presence of video in B2B circles. LinkedIn data shows that video ads receive 30% more comments per impression than non-video ads. More comments means deeper engagement, which directly translates into extra, organic reach and strong click-through rates.

“Micro stories that illustrate ideas visually and work with motion graphics and copy to make a point, can often increase the impact of your thought leadership. If you already have video content, a quick edit could enhance its performance in the LinkedIn feed. Research shows that videos on LinkedIn, short or long, are equally capable of driving reach and engagement. However, you’ll increase your effectiveness if you prioritise striking visuals, edit to imbue them with a sense of urgency, and ensure your message still comes across with the sound off – not least through adding subtitles.” – as per Business.LinkedIn.

One last small note before you change all your key ideas from current copy into concise video clips (which is not a bad idea at all): consider that LinkedIn does not like it when you share links that take you to an external site (such as YouTube or Vimeo). Your amazing video might end up at the bottom of your followers’ feed (or not appear at all). So be sure to upload them into LinkedIn as a media file.

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