Neuro-videomarketing
for every video

Rocket Videos uses several modules to create your perfect video. Depending on the type of video, goal and budget, we will apply one or several of the modules outlined below. The CORE model – video production – is included in every project. Other modules can be added separately.

Choose which modules fit your project

Each projects starts with our CORE module, video production.
Every other module can be carried out separately.

Video production

At the start of each project, our tool tells us which neuroscientific best practices to implement, based on your goals and the selected video format.  We produce any type of video content that you are looking for.

 

AI powered eye-tracking

In this module we evaluate our progress in each phase of the production process to see if what we have created is optimized for the viewer. By using AI-powered eye-tracking we can predict where people will look, allowing us to make changes to storyboards, video drafts and animations.

Emotional analysis

Videos that trigger emotional responses generate on average 39% more sales (Nielsen, 2016). Even more, by triggering certain emotions at specific times in the video, we can optimise your videocontent for specific goals like Purchase Intent, Brand Recall and others.

Performance analysis

Once we’ve created your video, we can help you implement this on your website, social media or in online campaigns. After launching your campaign, we can track the performance of your video and make improvements to current or future video projects.

Data manager

Use Motionlab AE Extension easily integrable. into Adobe AE, the industry standard in video editing. This will allow you to create hundreds of AE effects without any need to learn how to work with yet another editing tool.

Campaign analyst

Evaluate and optimize campaigns based on analytics included in the platform. Motionlab Platform measures metrics like video completion rate video open rate, video CTR and much more.

Data manager

Use Motionlab AE Extension easily integrable. into Adobe AE, the industry standard in video editing. This will allow you to create hundreds of AE effects without any need to learn how to work with yet another editing tool.

Campaign analyst

Evaluate and optimize campaigns based on analytics included in the platform. Motionlab Platform measures metrics like video completion rate video open rate, video CTR and much more.

Data manager

Use Motionlab AE Extension easily integrable. into Adobe AE, the industry standard in video editing. This will allow you to create hundreds of AE effects without any need to learn how to work with yet another editing tool.

Campaign analyst

Evaluate and optimize campaigns based on analytics included in the platform. Motionlab Platform measures metrics like video completion rate video open rate, video CTR and much more.

Campaign analyst

Use Motionlab AE Extension easily integrable. into Adobe AE, the industry standard in video editing. This will allow you to create hundreds of AE effects without any need to learn how to work with yet another editing tool.

Data manager

Evaluate and optimize campaigns based on analytics included in the platform. Motionlab Platform measures metrics like video completion rate video open rate, video CTR and much more.

VIDEO PRODUCTION

All our video productions are based on scientific research.

At the start of each project, our internally developed method and tool tells us which neuroscientific best practices to implement, based on your goals and video format. 

This paves the road to create video content predicted with a higher chance of success. These best practices  revolve around object placement, movement, logo and slogan use, font types as well as use of concepts, emotions, brand placement and so on.

AI powered eye-tracking

We combine machine learning with neuroscience to predict where people look.

When looking at video content, people are initially influenced mainly by bottom-up attention. This means that their attention is being activated by a stimulus, like certain movements or contrasts in a video. We use an eye-tracking tool that has been trained by AI based on datasets of human interactions. This allows us to make fast data-driven decisions during our production process to optimise a storyboard or a first draft of a video.

EMOTIONAL ANALYSUS

Using facial coding helps us understand to what and how people respond.

Measuring human emotional responses helps us gather more insights on how people respond to specific parts of a video. In return, we use these insights to improve video content and optimise it for ad recall, purchase intent, message synchronisation, and so on. 

PERFORMANCE ANALYSIS

Once your video is published, we track performance and improve your video.

Once the production process has been completed, we help you publish the video on your website, social media or other channels. We track how well your video is performing. Based on this data, we further optimise your video campaign for reach, CPC or traffic.