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FELIXprinters produces and sells 3D printers and was looking to take their branding to the next level. We received the task to produce several promotional and instructive videos, that would reinforce their online presence and boost their sales.
We spent a week at the FELIXprinters office, where we installed a green screen to record all videos. We ended up producing +30 videos for several products.
To make the production process as scalable as possible, we first created a framework that could be applied to the majority of the videos. This way we were able to commence the project with a clear vision. This allowed us to create a certain look&feel that can be seen across all videos. This in return reinforced their brand recognition immensely.
The commercials were to be kept short and snappy, without voice-over, but with a strong connection to the soundtrack.
The instruction videos mainly serve a practical goal. We used the opportunity to also create more brand awareness, by using the same look&feel as the commercials.
We wanted to create videos in which all of the attention went to the product itself, without creating unnecessary distractions. Therefore we chose to work with a completely black background and many close up shots of the product.
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