There are numerous studies on the relationship between emotions and behaviour, especially consumer behaviour where the big bucks are at. We’ve placed one particular study in the spotlight, since it directly reflects what every creative desires, but only ever so often succeeds: evoke an emotional reaction
Back in the day, decision making was easy. Today, consumers are drowning in information. Imagine all the different coffee brands you see in the supermarket, plus the cafés on every corner serving yet another delicious coffee you’ve never heard of. During rush hour shopping, what makes you surpass Douwe Egberts and extend your arm to grab a Peeze Coffee instead?